Sketchers Boys Shoes

Work shoes brand SKECHERS Luen Thai Enterprises to accelerate ...

Work shoes brand SKECHERS Luen Thai Enterprises to accelerate China's retail distribution

With the waves of fashion trends, sports, leisure and style represents a personalized approach to life is increasingly becoming the mainstream of fashion. In the spring and summer, the United States regarded as a beloved star of many famous American fashion shoes brand SKECHERS (SKECHERS) quickly became popular in the country. Recently, this reporter learned from SKECHERS Chinese companies, as of now, SKECHERS store in mainland China has reached 90. Among them, in Beijing, Shanghai, Guangzhou, Shenzhen, and other major cities of the flagship store.     SKECHERS provide popular products men, women and children’s shoes, was hailed as industry observers outside of the U.S. market except the only one Nike has more than one billion U.S. dollars worth of leisure brand. As a global brand, SKECHERS has 200 companies in the U.S. outlets, now, and its sales network has more than 50 countries around the world, retail flagship store up to 105.     In the United States slang in Southern California, SKECHERS means “impatient young men”, it represents the pursuit of fashion, individuation of the young population. The success of this brand into the Chinese market that has 40 years, has extensive investments in the global Luen Thai Enterprises. In October 2007, Luen Thai Enterprises Co., Ltd. and the United States SKECHERS SKECHERS China set up joint investment company, and now in the following year a joint venture of Hong Kong Hoi Group to expand into Hong Kong, Macau, and also took over the SKECHERS In Thailand, Malaysia, Singapore and other overseas operations.     SKECHERS believe in “change, there is opportunity,” its great variety of products. Active mainly to leisure shoes sports series, not only changing shape, color, and the focus will be fashion into a variety of occasions, random wild. SKECHERS men’s taste in fashion no less than the President, the personality rather than obvious, popular attention to detail of the men who love tide. The design of children’s shoes is fantastic and will combine animated characters and shoes, for example, create superhuman characters and story development to attract children. In short, the SKECHERS designers can always capture the moment in time the trend of the popular fairy tales, popular film and television, rap music blends a variety of cross-border element of the product characteristics of injection Rusikaiqi. SKECHERS casual brand dedicated to providing consumers with stylish and comfortable shoes, shoes, more than 3000 kinds. Both men and women young and old, can find products from SKECHERS favorite choice.     Turning to the retail business plan, president of Luen Thai Enterprises Co., Ltd., SKECHERS China CEO Chen Weili, said the brand awareness of Chinese consumers are gradually increased, but there are many foreign high-quality brand is difficult to enter China, Luen Thai capital enterprises strength, R & D team has many years of successful experience in brand operation, more importantly, Luen Thai Enterprises in China has been a long time, well aware of the mainland. Relying on Luen Thai Enterprises and SKECHERS financial strength of the brand, the company will let the Chinese mainland, Hong Kong and Southeast Asian countries and regions, fashion people can understand, hi Aisikaiqi. The future, Luen Thai Enterprises and the world will be more well-known brands, the brand into China, Chinese consumers higher quality brand products.     Chinese Chamber of Commerce in the Asia-Pacific region known Luen Thai Enterprises in China, Japan, Southeast Asia, the United States and Pacific region has extensive operational experience in business investment, the investment in areas such as shoe manufacturing and supply chain services, ocean and air services, fishing and Fresh seafood delivery services, real estate, tourism and retail and wholesale.

Source: Work shoes brand SKECHERS Luen Thai Enterprises to accelerate ...